Brand-Based Analysis of Organization Identity

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Brand-Based Analysis of Organization Identity

For some organizations, the foundation for successful advocacy is having a clear understanding of the organization’s “brand identity”, i.e. the organization’s unique value proposition as perceived by individuals and institutions outside the organization in question. Understanding an organization’s brand identity involves getting past statements of mission to identify those unique factors that allow the organization to be a “difference maker” in the services or products it generates.

“Brand Based Analysis of Organization Identity” is a course which challenges and equips participants to identify what is unique to their organization in a manner that will help rediscover their organization’s raison d’être, and/or identify those advocacy initiatives that will most effectively resonate with and further advance their organization’s brand identity.