How to Make the Media your Ally

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Please help Advocacy School identify which types of training are most in demand and which we should schedule for live-on-line webinars or arrange in-person Advocacy School sessions to be presented in various communities. Indicating your interest at this time does not constitute registration for this training and creates no obligation to participate. When sessions are scheduled, Advocacy School will get back to you with details.

How to Make the Media your Ally

How to make the media your ally is a 3-hour “live” workshop( or 60 minute webinar)  is designed to show professional communicators they can do more than simply put out press releases and hope somebody will come to their way of thinking. In addition to demonstrating what goes into an effective press release, the program will look at other tools communicators can use such as op-eds, backgrounders and pitch letters. But most importantly the course will look at how to construct effective narratives and message tracks of which the media will take ownership as their own.  The course will include a quick primer on the story selection process and how to hook media interest.